WHAT: 2014 Launch Party for the NCB Festival
CLIENT: National Cherry Blossom Festival
LOCATION: Washington, DC
TYPE: Festival Launch
632 N. Washington Street
Alexandria, VA 22314
ECE designed and provided a variety of performers for the National Cherry Blossom Launch Event in 2014, attended by over 250 festival supporters and city representatives. Among the attendees and speakers were Mayor Vincent Gray and Kenichiro Sasae, Ambassador of Japan. The event unveiled the 2014 custom artwork, surprises for the upcoming festival, and included performances by The Manzari Brothers and Step Afrika.
We were challenged to provide artists that would exemplify and elevate the 2014 festival’s theme of "Step Into Spring" at the event. Power skippers were placed at the entrance to greet guests as they entered the building, springing into the air and bringing smiles to many faces. Two Living Cherry Blossom Trees (stilt walkers) roamed the event floor, providing countless photo opportunities with guests. DJ Geometrix provided the perfect audio soundscape while guests mingled, and an incredible contortionist was placed on the event floor inside a larger than life bubble filled with flowers.
Guests were surprised and engaged by the artists, and the festival's theme was brought to life.