WHAT: Black Card Parties
CLIENT: Maryland Live! Casino
LOCATION: Hanover, MD
Ariel Ballet Performers
Live Ice Sculpting
Maryland Live! Casino (Hanover, MD) hosted a series of five invitation-only parties when announcing that it was taking their Live! Rewards® Players Club to a whole new level with the launch of its new Card Tier Rewards Program. These parties included guests of all ages, and together with ECE, were designed to be elegant, surprising, and visually intriguing with the brand new Black Card being the design focus.
• As guests arrived, they were greeted outside with roaming Cirque performers dressed in classic black and white attire.
• Through the main doors, they checked in where they were flanked by mysterious, dark Moulin Rouge themed Living Statues.
• Up the stairs, they walked down a black carpet until realizing at the top of the stairs that it was actually a Living Black Carpet with a beautiful woman welcoming them to the party.
• Contortionists, stilt walkers, and live music entertained guests during the cocktail hour, including harpist Laura Stokes and guitarist Christopher Jenkins.
• Upon entering the main reception, guests were surprised by the incredible aerial ballet performance of Les Oiseaux Du Paradis, who also gave a breathtaking encore performance after the Black Card presentations.
• To raise guests' excitement prior to releasing details about the rewards program, Fear No Ice took the stage for a fascinating, fun performance of live ice sculpting, delivering a different casino themed design for each of the five parties.
Guests left the ballroom of The Hotel that night exclaiming, "That was the best party I've ever been to!"